Case Study
DFO Jindalee
Client
Chin Yin Pty Ltd
South-West Brisbane
Location
Advisory, Re-positioning & Leasing
SQM LEASED: 4,411 (66sqm – 620sqm)
Deals Completed: Nike, Adidas, Bonds, Kathmandu, YD, Connor, Tarocash, Rockwear, Rivers, Bags to Go, iTrade Golf, DMP Accountants, Family Fresh Markets, Strandbag, Off-The Pallet, Converse, Jeans West, Nail Bar.
Case Study
The Opportunity
The team at Trident was appointed to advise, manage, re-position and lease a 16,438sqm under performing fashion outlet retail centre in a located in the western suburbs of Brisbane. As the third outlet fashion mall in South East Queensland, DFO Jindalee was under performing and faced with increasing vacancy.
When appointed, Trident realised a clear and comprehensive plan for the future of the site was required. To achieve this, the team provided three clear options for the site going forward, which included discussions with the local government authority to determine a plan that was workable for all parties. It also included open conversations with key major tenants, existing tenants and potential tenants for the site.
The information was collated into an extensive plan for the client to diversify the asset.
The Results
Working in conjunction with the client, Trident developed a masterplan for the precinct, which could be delivered in stages and allow the precinct to be transitioned from an underperforming outlet retail centre to a mixed-use retail precinct, which was more complementary to the surrounding neighbourhood.
A development application was lodged to reconfigure the existing retail offering and to extend the operating hours of the site. The development application was approved by Brisbane City Council rapidly with no onerous conditions. Trident assisted in attracting BCF (Super Retail Group) to Stage 1 of the project, and negotiated the recommitment to the centre of key retailers to the outlet fashion mix, including Nike, Adidas, Converse, Rivers, Kathmandu and Bonds as tenants for the next five years.
Trident played a key role in securing Reading Cinema for the site and has since finalised leasing for the complementary dining precinct, further enhancing the precinct’s appeal and functionality.
By diversifying and refreshing the precinct’s offerings, Trident has been able to reposition and create more value for the asset for their valued client. This was achieved through their advisory, transactional and asset management service streams all working cohesively together.